Humblytics/humblytics-marketing-skills

claude mcp add humblytics --transport http https://mcp.humblytics.com/v1 --header "Authorization: Bearer $HUMBLYTICS_API_KEY"
git clone https://github.com/Humblytics/humblytics-marketing-skills.git

Usage

• •Requires a Humblytics account on the Plus plan or higher; grab the API key from Dashboard -> Utilities -> API.
• •Account-level API key is passed as Authorization: Bearer on each request; the server stores nothing.
• •When the key covers multiple properties, call list_properties first and pass the propertyId explicitly, or pin one via the X-Humblytics-Property-Id header.
• •Five of the 12 skill prompts connect automatically to live humblytics MCP data; the rest are standalone strategy and copy skills that work with no connection.

Key features

• ✓37 tools covering analytics, funnels (incl. Sankey visuals), A/B testing, ads attribution, ads connection metadata, and multi-property aggregation.
• ✓Read-only Google Ads/Meta connectors require no Meta App Review or Google developer token.
• ✓12 Agent-Skills-spec skill prompts exposed as MCP prompts and as plain markdown skill files.
• ✓create_split_test activates immediately; the agent presents recommendations before creating anything.
• ✓Three paths for Meta ad work: managed connectors (read-only), the official Meta CLI (read + write), or a fully App-Review-completed developer app.

Best for

Marketing and growth teams that want AI agents to query live web analytics, audit funnels, generate A/B tests, and attribute ad spend to revenue.

Caveats

• ⚠Requires a paid Humblytics Plus account; this is a hosted commercial service and the production server implementation is proprietary.
• ⚠API key is a secret — never commit it to CLAUDE.md, .cursorrules, AGENTS.md, or version control.
• ⚠Connectors are read-only (agents cannot pause campaigns or change budgets); write actions require the Meta CLI.
• ⚠Direct Meta Marketing API access through unapproved developer apps risks permanent ad-account bans — avoid rolling your own.