pipeboard-co/meta-ads-mcp

Remote (recommended): connect to https://meta-ads.mcp.pipeboard.co/ in any MCP client (no developer token, no self-hosting)
Cursor: add { "url": "https://meta-ads.mcp.pipeboard.co/" } to ~/.cursor/mcp.json
Claude: add integration URL at claude.ai/settings/integrations (requires Claude Pro/Max)
Direct token auth: append ?token=YOUR_PIPEBOARD_TOKEN to the URL (token from pipeboard.co/api-tokens)

Usage

• •Connect your Facebook Ads account once at pipeboard.co; every client then gets access
• •Ask the LLM to analyze campaign performance, create campaigns (objectives must be outcome-based: OUTCOME_AWARENESS/TRAFFIC/ENGAGEMENT/LEADS/SALES/APP_PROMOTION), create ad sets and ads, upload images, and update budgets
• •Every write requires explicit confirmation; new campaigns start paused
• •Local installation (advanced) requires creating your own Meta Developer App; streamable HTTP setup guide available

Key features

• ✓42 remote MCP tools: campaigns, ad sets, ads, creatives (incl. dynamic creative testing), image upload, insights, interest/behavior/demographic/geo targeting, page management
• ✓Cross-platform family: Meta + Google + TikTok + Snap + Reddit behind one auth, one safety model (230+ tools total)
• ✓Dynamic creative testing - one API for simple ads and full A/B variant testing; AI-powered campaign analysis and strategic recommendations
• ✓Budget optimization recommendations, automated performance monitoring, enhanced generic search with page search
• ✓Pipeboard CLI (single Go binary) wraps the same tools as typed shell commands for AI coding agents
• ✓Badged Meta Business Partner with an officially approved Meta app; free plan then paid tiers

Best for

Marketers and agencies who want to manage Meta (Facebook/Instagram) ads conversationally from any AI client without self-hosting.

Caveats

• ⚠Hosted service: free plan, then paid tiers (Pipeboard.co); local install requires your own Meta Developer App
• ⚠Licensed under Business Source License 1.1 - free to use/modify/redistribute but cannot offer as a competing hosted service; converts to Apache 2.0 on January 1, 2029
• ⚠Legacy Meta campaign objectives (BRAND_AWARENESS, LINK_CLICKS, CONVERSIONS, etc.) are no longer valid and cause 400 errors - use outcome-based objectives
• ⚠Meta brand names are trademarks of their respective owners (independent project using Meta's public APIs)